A complete brand system that speaks for you
Logo, colors, typography, voice, and visual guidelines — everything you need to look unmistakable across every touchpoint.
How much does a complete brand identity package cost?
A complete Inkgility brand identity starts at $799 (Essentials), $1,999 (Studio), or $4,999 (Enterprise). Every package includes the logo system, color palette, typography pairings, voice guidelines, and a usage PDF — delivered in 7–14 days with unlimited revisions.
Everything that makes your brand unmistakable
A logo is the start. A brand identity is the entire system — visual, verbal, and strategic — that makes every customer touchpoint feel like you.
Primary logo, horizontal and stacked variations, monogram, favicon — every format your brand will ever need, in all file types.
Primary, secondary, and accent palettes with full HEX, RGB, CMYK, and Pantone values — accessibility-tested for contrast and legibility.
Heading, body, and accent typeface pairings — licensed for commercial use, paired with clear usage rules and a complete type scale.
Personality definition, voice attributes, do's and don'ts, plus sample copy — so every email, ad, and post sounds unmistakably you.
Photography style, illustration direction, and iconography rules — a complete visual vocabulary your team can pull from with confidence.
A 30–60 page comprehensive playbook — every rule, every spec, every example — so any designer or vendor can build on-brand from day one.
Strategy first, then a system
Five collaborative steps — built around the strategy work that makes the design land. No skipping straight to logos.
Discovery
A 45-minute strategy call, detailed brief, mood boards, and a competitive audit of your category.
e.g. "Who are you, who's the competition, what feels right?"Brand Strategy
Positioning statement, brand archetype, voice definition — the strategic foundation everything visual will rest on.
e.g. "Trustworthy expert vs. friendly disruptor"Design Concepts
We present 3–5 directions — each a complete miniature system across logo, colors, and typography.
e.g. "Three different worlds your brand could live in"Refine & System
You pick a direction. We polish the entire system — every variation, every spec, every guideline — until it sings.
e.g. "Polish logo, expand color, lock the type, build the rules"Deliver
Full file pack, brand guidelines PDF, and a handoff call so your team is fluent in your new brand from day one.
e.g. "Files, PDF, and a Zoom call to hand the keys over"Brand systems we've built recently
A small slice of the 800+ complete brand identities we've shipped — across tech, hospitality, real estate, fashion, and more.
Inspired?
Let our brand strategists and designers build the same kind of system for you.
Three ways to build your brand system
One-time investment. Yours forever. Pick the depth that fits today — upgrade or add à la carte items anytime.
- Primary logo + 2 variations
- Color palette (5 colors)
- 1 typography pairing
- Mini brand guidelines PDF (8 pages)
- All file formats (AI, SVG, PNG, PDF)
- 2 revision rounds
- 10-day delivery
- Add concept: +$149 each
- Full logo suite (primary, horizontal, stacked, monogram, favicon)
- Color system (8 colors with HEX/RGB/CMYK)
- 2 typography pairings (headings + body)
- Brand voice & tone document
- Matching business card design (front + back)
- Brand guidelines PDF (24 pages)
- Unlimited revisions
- 7-day delivery
- Add concept: +$119 each
- Everything in Pro, plus:
- Extended logo system (10+ marks including alternates)
- Full color system with semantic tokens
- Complete type system (display, heading, body, accent + scale)
- Brand voice + sample copy + content pillars
- Social media template kit (16 templates)
- Letterhead + envelope + email signature
- Comprehensive brand book PDF (50+ pages)
- 2-hour strategy call with a senior strategist
- 5-day delivery + rush option included
- Add concept: +$89 each
Compare plans at a glance
| Feature | Starter | Pro | Premium |
|---|---|---|---|
| Logo | Primary + 2 | Full suite (5) | Extended (10+) |
| Color system | 5 colors | 8 colors + values | Full + semantic tokens |
| Typography | 1 pairing | 2 pairings | Full type system |
| Voice & tone | — | ✓ | ✓ + sample copy |
| Business cards | — | ✓ | ✓ + stationery |
| Brand book | 8-page PDF | 24-page PDF | 50+ page PDF |
| Social templates | — | — | ✓ 16 kits |
| Strategy call | — | — | ✓ 2 hours |
| Revisions | 2 rounds | Unlimited | Unlimited |
| Turnaround | 10 days | 7 days | 5 days (rush incl.) |
| Support | Priority chat | Senior strategist |
Just need a logo, not the full system? See our Logo Design packages →
What our brand clients say
We came in thinking we needed a logo. We left with a complete identity that has guided every design decision for two years. The strategy work made it.
The brand book Inkgility delivered is the single most-used document in our company. Vendors, designers, new hires — everyone gets it on day one.
Premium tier paid for itself in week one. The social templates alone saved my team twenty hours a month — and the strategist call reshaped how we talk about the brand.
Join 800+ happy clients
Start your project today and see why they trust us with their complete brand system.
Brand identity questions, answered
What's included in "brand identity" vs just a logo?
A logo is one mark. A brand identity is the complete system: logo suite, color palette, typography, voice, visual library, and guidelines that govern how everything fits together. If you need to look consistent across a website, ads, packaging, and social — you need the identity, not just the logo.
How long does the full process take?
Starter ships in 10 days, Pro in 7 days, Premium in 5 days (rush included). Complex brands or those with extensive stakeholder review may take longer — we'll always give you a clear timeline after the discovery call.
What if I only need a logo, not the full identity?
Then our Logo Design service is the better fit — same senior designers, focused on the mark alone, starting at $198. You can always add a brand identity package later as you grow.
Can I get a brand refresh instead of a full rebuild?
Absolutely. Tell us what's working and what isn't on your discovery call — we frequently evolve existing identities rather than rebuild from scratch. Pricing is the same, but the strategy work runs faster.
How many concepts do I get?
Every package includes 3 concept directions by default. Starter, Pro, and Premium each let you add more at tier-specific rates ($149 / $119 / $89). Each concept is a complete miniature system — logo + colors + type — not just sketches.
What if I don't like any of the concepts?
Rare, but it happens. If you genuinely don't connect with any direction, we'll regroup with you, refine the brief, and present a new round at no extra cost. We don't ship until you're confident.
Do you research my industry / competitors?
Yes. Every Brand Identity project includes a competitive audit during Discovery — we map your category's visual conventions so we can lean into or break from them deliberately, not by accident.
What file formats will I receive?
Vector (AI, EPS, SVG, PDF) and raster (PNG, JPG) for every logo variation, in full-color, single-color, and reverse versions. Brand guidelines as PDF, color values in HEX/RGB/CMYK/Pantone, fonts as font files with licensing info.
Can I use my brand assets commercially?
Yes — 100%, forever. Copyright is fully assigned to you on delivery. Trademark it, use it on packaging, license it to partners, sell the company with it. It's yours.
Do you provide ongoing brand support?
Yes. After delivery, you can keep us on retainer for ongoing creative work, expand the system into new touchpoints (apparel, packaging, web), or come back for a refresh down the road. 92% of Brand Identity clients return for more within their first 12 months.